The all New Bugatti Veyron " Bleu Centenaire "

At Geneva the Bugatti Veyron ''Grand Sport'' is shown for the first time to a wider public in Europe. Next to the Grand Sport Bugatti Automobiles S.A.S. presents the Veyron ''Bleu Centenaire'', a special commission honouring the 100th anniversary of the company, thus initiating a range of worldwide activities celebrating the creation of this mythic brand a hundred years ago.

In 1909 Ettore Bugatti started his business in the Alsacian town of Molsheim, France. The name of the company: ''Ettore Bugatti Automobiles i.Els.''. And although the name has changed into ''Bugatti Automobiles S.A.S.'', the site and the philosophy of the brand have been preserved. In 2006 the first model under the ''new management'' was launched, precisely 50 years after the last car of the original company left the gates of the Molsheim factory. The Bugatti Veyron has only been on the market for three years, but has already reached the status of being an undisputed part of automotive history, with 250 cars ordered to date, and nearly 200 cars delivered. This means that there are only 50 Veyrons to be sold until the limit of 300 units will be reached.