Aston Martin's beast "Lagonda V12 Concept"

Aston Martin is proud to announce the return of Lagonda, one of the most iconic names in luxury car manufacturing. The intention is for Lagonda to enter the market place with a unique performance luxury product, a vehicle that combines exceptional ability with unsurpassed elegance, inside and out.
The Lagonda Concept is an avant-garde luxury vehicle; with powerful four-wheel drive, a four-seater car that will satisfy the most discerning and demanding owner. The concept demonstrates a commitment to innovative new propulsion technologies, new materials and elegant forms.
''The Lagonda is the luxury car of the future,'' says Aston Martin Chief Executive, Dr Ulrich Bez, ''a combination of total usability, a new form and innovative new technology and materials.''
Not only will Lagonda join Aston Martin in existing core markets, but the unique character of the new brand will help take the company into as many as 100 territories around the world and extend the brand to new customers. ''An Aston Martin is an authentic, pure sports car,'' says Dr Ulrich Bez, ''but Lagonda is something else, a new brand that will reach into new markets and have different values to Aston Martin.''